All businesses need a strategic plan no matter what their size. Closely following behind the strategic plan should be a thought through and documented marketing strategy. This will highlight your strengths, help to overcome weaknesses and will then provide a medium term framework for how you build your business. We call this the Route Map. If you haven’t got such a plan (or it is in the head of the business owner but not written down anywhere) we can take you through the steps needed to develop the plan. Some of the work we will do with you is listed to below to give you a flavour of our approach.
1. Business Review
2. Establishing the brand values and defining market position
3. SWOT analysis
4. Customer analysis and segmentation
5. The marketing strategy
6. The 12 month marketing plan
7. Implementation